Sam helps athletes perform more consistently, overcome mental barriers, and gain a competitive edge.
When his playing career ended he coached 360 days a year for 5 years, working with over 17,000 one-on-one coaching sessions.
He's realized that sports preparation is becoming increasingly scientific...
Athletes are bigger, faster, and stronger than ever before...AND working on the mental side is the biggest way in which an elite performer can separate themselves.
He now works directly with high school, college, professional, and Olympic level athletes and coaches.
As a business owner and passionate dog owner, he bases his entire life on one principle...the ancient Greeks called it ARETE...which means striving towards excellence in all areas of life.